Marketing Specialist. Digital Marketing Manager

saioa.gonzalez@ehu.eus

Academic background

Graduated in Marketing from the University of the Basque Country (EHU). During her studies, she was a member of Talentia Skills, a programme led by Bizkaia Talent focused on the development of transversal skills (2019-2023). In the 2023/2024 academic year, she completed a Master’s in Digital Marketing at Área, School of Design and New Technologies.

Professional experience

She is currently working as a Digital Marketing Manager for the CAVIAR EHU research group, where she designs and leads digital strategies to promote research and disseminate the group’s scientific knowledge. In addition, she actively collaborates in the management, coordination, and communication of the European projects oPEN Lab and FOOD FOREST.

Between 2022 and 2023, she completed an internship at the CAVIAR EHU research group as a Social Media and Content Manager. Previously, in 2021, she undertook an internship as an SEO Content Writer at Comunicare, a company specialised in Online Marketing and Web Development.

She has also been a member of the organising committee for two editions of the International Conference on Energy Efficiency and Sustainability in Architecture and Urbanism (EESAP), as well as the CI+IRU International Seminar, strengthening her skills in event management and collaborative work.